In your line of work, you most certainly have a lot going on. When you’re busy building relationships with travel providers or overseeing hospitality facilities, finding an Italian tourism translation and localisation expert who understands your industry can be a huge weight off your shoulders.
Imagine this: your clients are scaling via ferrata routes with ease after following your professionally translated safety guides, your partner eco-lodges are fully booked with cycling groups inspired by enticing bike-and-wine tour descriptions, and your sea kayaking expeditions are in high demand thanks to immersive content that makes travelers feel the ocean’s spray before they even arrive.
That's what I deliver.
Consider your search over, no more juggling multiple providers or hoping AI tools can capture the passion behind your experiences.
Do I really need to localise my Italian content?
You may think that Italians can make do with Google Translate to understand the basic information on your website. If you are not a big resort, it might seem extravagant to invest in professional translation. You could even take the view that it doesn’t matter if Italian customers can’t understand everything – guides can translate what guests need to know when they arrive.
But producing sub-standard content for your Italian audience sends a message that you don’t care about their experience. Your destinations will not sound as appealing as they could. And your customers will likely end up looking elsewhere to book their dream trip.
Or maybe this was you, before you realised that if you want your active tourism services to sparkle for the Italian market, it’s not enough to produce a literal translation. Localisation is not just about changing the words into another language – it means translating the whole experience to excite your target audience.
Your Italian problem
When expanding into a new market, there is so much to think about. It is easy therefore to put localisation down the priority list. However, doing so can threaten the success of your whole expansion.
Do you recognise any of these problems?
Content not adapted to an Italian audience
Many Destination Managers want to attract Italian tourists. But if your website is written in bland machine-translated Italian, how do you expect your Italian audience to feel excited by what you’re offering? If part of your website remains in English, will your Italian readers really feel like you are speaking to them?
A website that fails to convey excitement
When you write about active tourism, you’re selling an experience. If the words don’t inspire your reader, they are less likely to book with you. A website full of word-for-word translations will not make your experience feel authentic and engaging. Don’t give your competitors the upper hand by producing half-hearted Italian content.
Trip descriptions that don't do justice to your destinations
You know that every trip is unique. To stand out in a crowded market, you need descriptions that can inspire and enthuse your Italian customers. Generic destination descriptions translated literally just won’t cut it. Only careful localisation from a specialist tourism translator can ensure that every destination shines.
Safety instructions that lack clarity
As a responsible active tourism operator, you know that the safety of your customers needs to be your top priority. But have you ever considered that using basic translation for safety instructions could be putting your customers at risk? A localisation expert can guarantee that your safety guidelines are perfectly clear in Italian, allowing you to live up to your promise.
Booking process that confuses Italian customers
Even if your website has convinced an Italian customer to book a trip, you still need to get the sale over the line. An online booking is about more than having the right words in the right place. When your customers are making a payment, they need to be reassured that they are making the right decision. Localisation builds this trust by speaking to your customers in their language, reducing the risk that they will abandon the booking.
Not securing any Italian customers
Ultimately, if your website is not appealing to Italians, you could be missing out. Contrary to the stereotype, Italian tourists don’t always book at the last minute. Nor do they only book through local agencies. Italians are a significant customer base for active tourism – too big to take only a half-hearted approach, especially if you want to attract a cross-cultural clientele instead of the vast majority of (near-)native English speakers.
The solution:
Lolli Translations
If you’re trying to grow your Italian active tourism market or are seeing more demand from Italian customers, you need a specialist tourism localisation expert to convey the excitement of your experiences.
That’s where I come in.
I can make your English active tourism website excite an Italian customer. No more content that loses its grip, because I’ll make your adventures stand tall above the rest.
As a native Italian translation and localisation expert, I have the knowledge and expertise to ensure your active tourism content is perfectly suited for the Italian audience.
With Lolli Translations, you get:
Field expertise
As a specialist active tourism translator and localisation expert, I have the expertise and topic-specific terminology to ensure your Italian website speaks to your ideal customer. Focus on your priorities and entrust your localisation to an experienced and knowledgeable freelancer.
Dedication and drive
With a long list of satisfied clients, I care about the success of every localisation project. You do everything you can to give your guests the best experience. Pick a translator who will go above and beyond to keep you happy!
A service that opens doors
A reliable freelance localisation expert gives you so much more than an accurate translation. Localisation mistakes can scare away potential customers. In contrast, appealing localised content shows that you are a multilingual destination, opening you up to new opportunities. Getting your active tourism localisation right can also help take your destinations to the next level.
Let's talk budget
Prices from 0.20 Euro per word.
But before I can give you an exact and customised quote, I’ll need a clear picture of your project.
Are you a localisation agency? Ask about my special agency rates.
Ready to go?
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1. Call
Let me invite you to a free, no-obligation discovery call to talk about your project.
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2. Proposal
I will be in touch with further emails to ask some supplementary questions, if necessary, and to send you a proposal with costs and timeline.
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3. Contract
We will discuss and sign a contract. A down payment may be necessary: we will discuss this too.
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4. Execution
I’ll get to work on your files and keep you updated until delivery.
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5. Delivery
Upon delivery, I will issue the invoice.
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6. Payment
Standard terms are net 30 end of the month.
Still on the fence?
Let’s discuss a simple and risk-free way to get started working together.
Maybe a translation sample? Some social media posts?
Send your localisation worries packing
If you’re serious about growing into the Italian market, it’s time to invest in proper translation. Get in touch today to get your active tourism localisation journey started!
FAQs
“We only have a few Italian customers. Is it worth paying for professional localisation?”
If you want to grow into the Italian market, you need to make your website appealing to Italian customers. Continuing with a badly translated website is not going to convey the uniqueness of your destination to an Italian audience. Show them that their experience is important to you!
“Is localisation relevant with an automated booking system?”
It is not only destination descriptions that need to be clear for your Italian audience but also your booking process. Automated booking systems still need to be localised to give your customers the best experience. Badly translated booking systems can cause confusion and lead to you losing the sale.
"How do you communicate during projects?"
I offer my clients 1-2 scheduled calls per week for progress updates and to address any queries or questions. I'm also available via your preferred platform (Teams/Slack) during business hours.
“Can you guarantee confidentiality?”
Yes, I work from a dedicated home office with a secure private connection. I'm happy to sign a non-disclosure agreement (NDA) and follow all security protocols.
Cecilia wurde mir empfohlen, deshalb hatte ich keine Bedenken, mit ihr zu arbeiten. Das Ergebnis war gut – ich erhielt sogar hilfreiche Verbesserungsvorschläge zum übersetzten Text.
Was mir besonders gefällt: Die Arbeit wird schnell ausgeführt und Änderungen werden prompt erledigt. Zudem ergeben sich automatisch weitere Tätigkeiten, die übernommen werden können.
Ich würde diese Dienstleistungen auf jeden Fall weiterempfehlen – die Zusammenarbeit ist zuverlässig.
Geschäftsführer, ReTecCom GmbH
During the third edition of Accademia Eroica, I had the pleasure of including Cecilia among the 10 talents selected for our training project supported by Eroica Italia, dedicated to sports managers and future sports communication professionals. Cecilia distinguished herself from the very beginning for her professionalism and her mastery of languages, qualities that proved fundamental during the event in Gaiole in Chianti. Her support was valuable and comprehensive, ranging from press office management to direct assistance to international cyclists. Thanks to her, the reception of participants from abroad was managed impeccably, demonstrating rare capability and dedication.
Digital Strategist & Press, Eroica Gaiole
Cecilia worked in a team of translators on subtitling a key environmental film for ProZ.com's pro bono programme. She delivered a quality job, and was extremely collaborative with her colleagues, professional and generous in spirit. I would highly recommend her to other outsourcers or agencies!
Former Director ProZ Pro Bono, now Content Creator, 700 Days to Live
Cecilia has been responsible for translating, transcribing & localising audio & video content for high-profile sporting organisation such as UEFA and FIFA, as well as various media production companies. Cecilia has worked primarily into English from Italian but has also undertaken some of the aforementioned jobs transcribing Italian from Italian source files. Cecilia has produced high-quality work, meeting the deadlines set and collaborating well with other members of our team.
Multilingual Coordinator, Blue Whale Global Media
Cecilia is an excellent translator. Punctual and precise, she delivered a perfect translation. Highly recommended!
Project Manager, Traduzioni Media
Cecilia is an outstanding translator who worked on the English to Italian translations for Earth Hero, a non-profit app that promotes climate action to 120,000 users. She was diligent, proactive, and knowledgeable. She added local nuances to make the app more appealing to the Italian audience.
Project Manager, Earth Hero
Reliable and thorough, Cecilia is working tirelessly to localize our specialized medical software and terminology into Italian, which required extensive training of our software and platforms. Cecilia was happy to adapt to our workflows and has integrated perfectly into our localization team, showing independence as well as excellent teamwork. Her careful research and dependability make her a valuable collaborator here at NEXUS / E&L.
Localisation Manager , Nexus / E&L GmbH
